Project: To execute a re-brand of Friday Night Inc. to 1933 Industries Inc.
Logo design, brand strategy, graphic design
The design
I was given the new name of 1933 Industries and tasked with creating a new logo. The name is derived from the year alcohol prohibition ended, the company wanted a rustic, yet modern design. Although they have major ties in the cannabis world, they didn’t want their new brand to reflect being a cannabis company. The “1933” logo is a customized vintage font. I was able to find a font that had old fashioned features, and slightly modify them with modern accents.
The colour palette
The colour palette is midnight navy, rust, white, grey. These colours were selected to give a nod to the past, while allowing for growth into new industries.
